RB and Diversey aim for Strategic Alliance

RB (formerly known as Reckitt Benckiser) – global producer of popular consumer health, hygiene and home products, and Diversey Inc., provider of efficient cleaning and hygiene technologies, recently announced a strategic alliance in the North American industrial and institutional cleaning market. The partnership is based on RB’s strength in convenient, ready-to-use solutions and Diversey’s advanced institutional cleaning expertise in hospitals, schools, and office complexes.

Rahul Kadyan, RB Executive Vice President North America for the Hygiene Home Business Unit states: “A key element of our strategic focus in North America is growth in the institutional cleaning market and this alliance will enable the full power of our brands and contribute towards our purpose of ‘Creating a Cleaner World’ by expanding to healthcare facilities, educational institutions, and hospitality centers.” Paul Budsworth, President of Diversey says: “Growing our relationship with RB will significantly enhance our Prosumer Solutions category, and will provide our distributor partners with greater access to the world’s most trusted brands and cleaning products.”

Both companies operate globally: RB has operations in over 60 countries and Diversey employs approximately 8,700 people world-wide.