Spanish startup Mr Jeff collects $12M Series A for expansion

Spanish start-up Mr Jeff recently acquired a $12 million Series A, led by All Iron Ventures.

The firm – founded in 2016 and headquartered in Valencia, Spain – currently offers home laundry and dry cleaning services, including on-demand and monthly subscription options in seven countries – with a focus on Latin America. Last August it acquired Brazilian laundry franchise Lava é Leva in order to move into another market in this region. The franchise model sets the approach apart from some other on-demand laundry start-ups and they focus on markets with lower rates of washing machine ownership.

Mr Jeff stated it is aiming to have franchises operating in 30 countries by the end of 2019, especially to the east in Asia. There are also plans to consolidate its Latin American position by expanding its operations in Panama, Costa Rica and Uruguay. Prior to the Series A, it had raised around $3.5 million in seed funding, including from European entrepreneurs such as Albert Armengol (CEO of Doctoralia), Jeroen Merchiers (managing director of Airbnb Europe, Middle East and Africa) and Kim Jung ( CEO of NXC Corp.). A majority of its earlier investors have opted to continue to support the company by participating in the Series A.