Switzerland-based Baloise acquires Digital Laundry Service as part of ‘make life easier’ strategy

In line with its ‘Simply Safe’ strategy, insurance company Baloise has acquired a controlling interest in the Swiss online laundry and dry cleaning company Bubble Box AG. The Zurich-based start-up provides its services at the click of a mouse via its online platform. These new services will be integrated into the ‘Home’ ecosystem through a partnership with Baloise’s own online home-moving platform, MOVU.

Wolfgang Prasser, member of the company’s Executive Committee: “I am delighted to see that the network of partnerships in our ‘Home’ ecosystem is growing. The long-term equity investment in Bubble Box enables us to provide added value for our customers, making life much easier for them. The new services are a perfect fit for the MOVU concept, and I firmly believe that all parties involved will benefit from the partnership.”