Traditional Costume Manufacturer Initiates Online Mask Start-up

“A new market suddenly emerged and we were right in the middle of it,” Felix Paul Czerny is looking back at the weeks after the introduction of the compulsory mask. At the end of April the family company has launched the ‘happyMasken’ web-shop with the intention to position the new label in after-Corona times as well.

The Czerny manufactory in the German city of Gemünden am Main has existed for 75 years and has always been focused on producing traditional costume fashion. Recently their daughter start-up company has launched a brand that is not only inspired by current trends, but at the same time still focuses on traditional fashion.

The brains behind ‘happy Masken’ are Eva-Maria, Felix Paul and Magdalena Czerny.  Czerny: “Our core business is affected by the current situation. Because we love our family business we do everything we can to maintain it. We are the third generation to create fashion. This knowledge and know-how – as well as the joy of new challenges – have led us to create the new brand. Our aim is to provide a fashionable solution that enables individuality in the current situation”. Or as they put it: Be safe .. be happy!