UK-based Mitre Linen launches Eco Collection

Mitre Linen has launched a new range of eco-friendly bedlinen, towels, duvets, pillows and robes. The Eco Collection has been made to the company’s standards from ethically produced recycled and natural products. The launch follows months of research and development during which time the company team has been investigating and sourcing the finest eco-friendly products to ensure that the finished collection is green to its core.

General manager, Kate Gough: “With consumers becoming increasingly aware of green issues, responsible sourcing is a vital part of a modern hospitality business.” Made from 100% organic cotton and with a 200 thread count, this Eco bed linen is stated to have a classic, crisp white range that feels beautiful and soft to the touch. The cotton also conforms to the Global Organic Textile Standard (GOTS) certificate, which means it is guaranteed to be free from potential skin irritants.

The Eco Collection’s duvets and pillows have fillings made from recycled plastic bottles which are extruded into soft, non-allergenic fibres. This process produces around 70% fewer carbon dioxide emissions, uses 70% less water and 40% less energy compared to standard fibre production, but is as soft and warm as traditionally manufactured alternatives.