Unique CINET Master training: Discover the secrets of Japanese textile cleaning with Masashi Shimenoki

Masashi Shimenoki is Japan’s foremost expert in textile cleaning. In Japan, Mr. Shimenoki is known for his expertise and his magazine “The After” on textile cleaning, which was published monthly in an edition of 500,000 copies. He also gained international recognition for his in-depth knowledge of textiles and their care. At the last CINET Global Best Practice Awards, Mr. Shimenoki therefore received the Life Time Achievement Award[1]. The English translation of his Japanese book “Knowledge of Textile Care”[2] was also presented there. CINET now offers managers and professionals in the textile cleaning industry an opportunity to gain the in-depth knowledge and expertise of Mr. Shimenoki in a 6-part Master training.


A Master training in six parts

Managers, supervisors and professionals in dry and wet cleaning can register with CINET World or PTC Business School for a master training in six parts. The course is taught online and upon completion, participants receive a Master Certificate. Both start-up companies and established textile cleaners can register. Mr. Shimenoki offers textile cleaners the opportunity to acquire excellence in knowledge and processing of textiles in this training. Participants will significantly improve their technical knowledge of textiles by mastering Japanese top quality cleaning techniques. The six parts are respectively about 1. Natural fibers; 2. Synthetic fibers; 3. Finishing; 4. Knowledge about wearing textiles; 5. Knowledge about storing textiles; and 6. Labeling textiles.


Japanese secrets

What is the secret of Japanese attention to textiles and textile care? Everyone knows the image of Japanese kimonos and the impeccable appearance of well-groomed Japanese people. The secrets come from a time when fast fashion did not yet exist and when techniques such as “how to walk in a kimono” were passed on from generation to generation. Cotton was known as the “yellow flower dancing in the tropical wind,” and silk was said to come from the mythical Chinese goddess Seiryo, who used chopsticks to fish a wild silkworm out of her hot bathtub. Mr. Shimenoki combined this age-old knowledge and respect for textiles with years of experience and development, allowing him to pass on his unique technical and qualitative practical methods for outstanding contemporary textile care and finishing[3]. Mr. Shimenoki draws on a wide range of practical examples from around the world and allows textile cleaners to discover how to differentiate themselves from the competition.


Knowledge of Textile Care

Mr. Shimenoki wrote the renowned “Knowledge of Textile Care” book. A long-time bestseller in Japan, the book was translated and published in English by CINET last year. With the book, Mr. Shimenoki answers Japanese textile cleaners’ need for collective awareness about caring for modern clothing in the country. The book explains the value of textiles and the importance of proper care and timely professional treatment to the clothing consumer. In his own words, Mr. Shimenoki explains how customers can best handle textiles, why different clothes need different treatments, how to store textiles and what to do with stains. By reading the book, the consumer gets a feel for the value of textiles and why good care and professional treatment are so important. The book is easy to read and illustrates the value of professional textile cleaning companies operating with the highest quality standards.


Knowledge of Textile Care – Book cover



A sustainable attitude towards textiles

Mr. Shimenoki cites examples from the past while also being ahead of his time. His book and his Master training argue for a revaluation of clothing, which is receiving a lot of attention at the moment, in the context of circularity and sustainability. A change in attitudes towards slow fashion has accelerated and is gaining popularity but has a long road ahead of itself. It is precisely this need that Mr. Shimenoki wants to meet. In his book and course he advocates the sustainable use of both natural and synthetic fibers. The modern fashion industry manufactures produce with new chemical materials and finishes that present unique expression. At the same time, little attention is paid to the care and cleaning of this unique fashion, which causes a large amount of raw materials to be wasted. It is up to the professional textile cleaning industry to integrate knowledge and technology in this field and to support customers in their endeavors towards sustainability. This also supports the focus on textiles of higher quality and valuable clothing.


Practical information

Mr. Shimenoki’s Master training can be undertaken at CINET World or PTC Business School. It is an online training consisting of six parts. The training takes place every week or every other week and lasts 90 minutes per installment. Mr. Shimenoki provides the training in English. The price for the full Master training is € 325. Participants can also follow separate parts of the Master training. They then pay € 100 for the first entry, € 75 for a second entry, and € 50, € 40 and € 30, respectively, for the third, fourth, fifth (and sixth) entry. Signing up with several participants will generate a discount and participants who are CINET members will also receive a discounted rate. As a bonus of the Master training, CINET will grant a 3-month trial access to its CINET WOPCOM platform. Participants will receive the Master Certificate of Excellence in Textile Cleaning upon successful completion of the training.


A reputed international textile care industry expert




About Masashi Shimenoki

Mr. Shimenoki has been active as a PR planner for major Japanese companies and government institutions since 1980. In 1984 he saw that Japanese consumers and dry cleaners were increasingly struggling with new textile materials and the way the fashion industry produced clothing. He launched the magazine “The After”. That turned out to be a success in Japan: the magazine had a circulation of about 500,000 copies distributed throughout the country every month. Readers included some 10,000 Japanese dry cleaners. With the magazine, Mr. Shimenoki spread his unique knowledge about new textile materials and the ways in which they should be cared for and treated. As described, Mr. Shimenoki gained further fame through his bestseller “Knowledge of Textile Care” and grew into an important and renowned member of the industry on an international level.

[1] CINET, “Prestigious GBPAP2020 Lifetime Award Goes To Mr. Masashi Shimenoki (Japan)”, https://www.cinet-online.com/prestigious-gbpap2020-lifetime-award-goes-to-prof-masashi-shimenoki-japan/

[2] CINET, “A Must-Read: The “Knowledge of Fashion Care”, by Mr. Masashi Shimenoki”, https://www.cinet-online.com/a-must-read-the-knowledge-of-fashion-care-by-mr-masashi-shimenoki/

[3] [3] CINET, “Interested in Implementing Japanese Quality in Your Laundry? Join this Online RTC Training Course!”, https://www.cinet-online.com/interested-in-implementing-japanese-quality-in-your-laundry-join-this-online-rtc-training-course/



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