US-based Tide launches Omnichannel – an On-Demand laundry service

Tide, the laundry brand owned by CPG Detergent, reports the introduction of “Tide Cleaners”, an on-demand dry cleaning and laundry service, at 1,000 locations in cities across the country. The service works with drop boxes in offices, storefronts and high-rise buildings and the company’s goal is to have Tide Cleaners at more than 2,000 spots across the United States by the end of 2020.

To use Tide Cleaners, customers simply download the app and then give the company cleaning instructions and a box number. The app will notify customers when the laundry is ready. There are currently boxes in Dallas, Boston, Cincinnati, Nashville, Denver, Washington D.C. and Chicago, and approximately 350 new boxes are installed every month.

The company also has boxes located at supermarkets and more than 20 college campuses, including the University of Alabama, Southern Methodist University and Indiana University. On the campuses, students can give their laundry to service trucks that park outside of residence halls. Parents can purchase laundry plans as well, and students can drop off laundry in customized bags. Apart from that there are more than 125 mostly locally franchised Tide Cleaners stores that operate 24 hours a day, seven days a week in cities like Omaha, Houston and Phoenix.