Washlava Builds Up – New Marketing & Higher Education Appointments

Washlava – the mobile technology startup – recently appointed Kelly Friar its chief marketing officer and Sean Pomeroy as managing director of higher education. The company’s technology enables customers to reserve and pay for laundry machines from their smartphones, manages the end-to-end experience for both business owners and their customers, and it also cultivates a cashless laundry network.

Friar brings over a decade of brand marketing and strategic communications expertise to the growing company and its cashless, IoT application. In her new role, Friar will oversee marketing, communications and community relations for Washlava and its various workstreams across many high-priority markets. She joins the company from Barbizon International, where she served as director of marketing for almost 10 years.

As managing director of higher education, Pomeroy will work directly with universities and educational institutions to bring Washlava’s services and proprietary technology to college campuses across the country. Pomeroy has over a decade of leadership experience, specifically focused in the sales and growth initiatives for companies such as MetLife. He has also worked within the higher education administration market providing offerings that enhance data security for students. Most recently, he was president of Adsero Group, a benefit solutions and comprehensive special risk management company.