Why tech solutions are needed to expand accessibility!

The hospitality industry itself has worked hard on making physical hotel properties accessible for people with disabilities. However, online bookings still present problems in that respect. According to the American CDC – Centres for Disease Control and Prevention – 26 percent of adults in the United States live with a disability. That means that one-fourth of the US population are potentially expelled from digital customer experiences.

Inaccessible travel sites may have a negative impact on the experience of people with disabilities – such as visual or auditory disabilities. They may also present difficulties for people with conditions such as colour-blindness, arthritis, autism, or dyslexia. When customers visit websites, they should all be entitled to equal access to these resources. However, these online channels often lack information on whether hotels have pathways for people with disabilities around the hotel, to guest rooms, to the front desk or out to the parking lot.