Road to Frankfurt. Meet the GBPA2020’s outstanding PTC showcases: BOX24 (Thailand, Singapore, Malaysia)

The Global Best Practices Awards Program 2020 is advancing at a fast pace, towards the Final in Frankfurt, during Texcare International (June, 22nd, 2020). For the coming period, we will present you week by week, the most outstanding PTC showcases that have joined GBPA2020.

BOX24 (Thailand, Singapore, Malaysia). Unlocking the lockers potential in Southeast Asia

BOX 24’s business model is Hardware-As-A-Service (HAAS), which centers around creating a branded experience using lockers and mobile app as key consumer touch points. The company offers its branded product/services, set its own price, create payment solution, and e-Wallet system, but outsourced the back-end to respective partners e.g. laundry factories, 3rd party logistics providers (3PL’s), and retailers.

Easy to spot. One of Box24’s locations in Bangkok, Thailand

An innovative business model

The service concepts can be divided into two channels namely self-service lockers and home delivery service. Box24’s services includes laundry, dry cleaning, household items, bags and shoes cleaning. Customers come to them because of convenience and transparency that cannot be found easily, since the main competitors are traditional laundry shops who open 9 am – 5 pm or 9 am – 7 pm (typically closed 1 day/week e.g. Sunday), which little if not zero investment in consumer technology and process improvement. The competitors’ setup would generally be shops in mall or community centers, employing at least 1 staff in a typical 8-15 sq. m. shop house/booth.

Comparing this to WashBox24, the company believes there is a gap in the everyday-use/laundry-led market with a low cost locker setup that is space-flexible and more suitable to the modern lifestyle. Currently, WashBox24 is the 1st and only e-locker-based laundry service in Asia Pacific. In addition, being the first mover in this technology, the company has built a network of smart lockers for not only the laundry service, but also the eCommerce and logistic services that can utilize the same locker and tech infrastructure to solve the inconvenience and transparency issues for our customers as well, hence promoting cross-selling and being a one-stop service for daily life.

Everybody likes the lockers

A regional operation with a focus on the biggest SEA cities

Box24 operates a business model with key competitive advantages being the patented technology of its home-grown smart lockers and software solutions. The company offers its branded product/services, sets its own price, create payment solution, and e-Wallet system, but outsourced the back-end to respective partners e.g. hotels, laundry factories, bag and shoes cleaners, etc. In effect, they are acting as a platform that interacts directly with the end-consumer, whilst welcoming third party operators to be part of it. This inclusive tech development has allowed Box24 to scale to 3 countries namely Thailand, Singapore, and Malaysia and they’re seeking more master licensees in major cities in Asia Pacific.

Box24’s partners are service providers in each of the vertical they are operating in i.e. WashBox24- laundry and dry cleaning service would be partnered hotels and laundry factories, MoveBox24- parcel delivery service would be DHL, Kerry Express, SCG Yamato Express, Thailand Post, ShopBox24- grocery retailers would be Big C and CP Fresh Mart, DropBox24- personal storage service would be SST and Suntec City.

The company’s goal is to build the platform by expanding the locker network, whilst offering a branded experience together with partners.

Communication is a key success factor

Box24 typically acquires customers in two ways i.e. online and offline depending on the consumer journey. In the case of lockers, offline is more effective as lockers are normally placed in easily accessible areas e.g. condominium lobby, entrance or exit of the buildings, etc. In the case of home delivery, online e.g. Google Adwords, Google My Business, and Facebook Ad Campaign would be more effective. Instead of solely relying on deals and discount, the strategy is to run the online campaign with creative contents that would be more appealing hence creating relevancy and brand preference.



re you a retail textile cleaner? Or do you represent an industrial laundry? Does your company meet the best practices criteria? Showcase it among the best PTC companies worldwide by joining the GBPA2020. What’s in it for you?

  • Free Publicity for all the participants in the World of PTC (Book 7)
  • Personal exchange with likewise companies around the world for new ideas to new market area’s and business models.
  • The (World) PTC stage is yours! The chance (for the 40 selected finalists) to deliver a presentation in front of the International Jury and the international audience in Frankfurt, Germany on June, 20th, 2020 (during Texcare International 2020).
  • Massive PR which you can use in order to increase the turnover
Massive PR exposure globally for the Global Best Practices Awards 2018 participating companies

The application process doesn’t require any fee and there are 2 ways in which you can apply:

  1. Directly, via CINET Secretariat
  2. Via The National Pre-selection

Applying via CINET Secretariat.

Fill-in the reply form for the GBPAP20 competition which corresponds to your company’s profile: the reply form for the Retail Textile Cleaning (RTC) companies (download here!) or the reply form for the Industrial Textile Services companies (download here!). Once filled-in, the form will have to be submitted to CINET Secretariat ( until the 1st of March, 2020.

Applying via The National Pre-selections.

Is there any Pre-selection event in your country/region? Keep an eye on the E-news section of the CINET website, get the form, fill it in and join the National Pre-selection in your country! The winners of the National Awards will be automatically nominated for the GBPAP2020 Final in Frankfurt and invited to come over to pitch their company!

Note: All the nominees from National Preselections are automatically submitted for the Global Awards Program, entering in the first selection of the International GBPA2020 Jury.

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