Road to Frankfurt. Meet the GBPA2020’s outstanding PTC showcases: PULITO Indonesia

The Global Best Practices Awards Program 2020 is advancing at a fast pace, towards the Final in Frankfurt, during Texcare International (June, 22nd, 2020). For the coming period, we will present you week by week, the most outstanding PTC showcases that have joined GBPA2020.

PULITO Dry Cleaning. An upscale dry cleaning franchise providing high quality and service at competitive pricing

Previously, it was standard for dry cleaning stores to be used only for pick-up of orders. The actual dry cleaning was done only in industrial areas because of the high flammability of the petroleum solvent used to clean garments. Pulito Indonesia is part of the Pulito global brand, that continues to be one of the industry’s leaders by offering consumers a wide variety services in its stores around the world. Some of these services include on-premise shirt laundries, comforter/bedspread and household item cleaning, VIP membership discounts, home pick-up and delivery and other services for the discerning consumer.

An outstanding experience for the customer starts with the reception

In 2008, PULITO Dry Cleaning opened its first Semarang branch under PT. Surya Mekar Laksana as its sole franchisee for Semarang city and surrounding areas. Currently, PULITO Semarang has 5 (five) outlets located around West Semarang, North Semarang, South Semarang and Semarang Central. PULITO Semarang committed to always provide the best service to its loyal customers in order to maintain its image as the best dry cleaning company in Semarang and its surrounding areas.

Customer care leads to customer satisfaction

In order to achieve that goal, PULITO Semarang is committed to provide services with “0% Damage and 0% Delay for 100% Customer Satisfaction”.

Accompanied along with professional and reliable human resources, PULITO ready to serve customer with its 5T slogan :

  • Terbaik – PULITO Semarang always give the best dry clean and laundry result to its customers
  • Terbesar – Its 6 Outlets located strategically at Majapahit, Permata Biru, Candi, Kampung Kali, Puri Anjasmoro and Setiabudi to cover the whole Semarang
  • Terpercaya – Trusted by the loyal customers to wash their treasured items such as clothes, dolls, beddings, carpets, etc
  • Termodern – PULITO Semarang’s Outlets come with modern design, accompanied by modern machinery and professional management
  • Tanggung Jawab – PULITO Semarang responsible for any damages on customers’ treasured items and ready to address any complaint


People’s role in the success of the business

There is a rule in the company that each employee is also a part of the Quality control team. From the Customer Service function, every stain and garment profile is checked, washers can process the garment if garment profile is matching the Customer Service input and make sure the finishing process is perfect, as well. The Finishing unit (Pressing, ironing, etc) takes care there is no problem after washing and proceeds with appropriate finishing for every garment. After that, the Quality Control checker will do the standard verification, followed by the QC Packing, who will give last touch by packing all high quality garments and make sure the garments are meeting the appropriate quality standards for release.

High quality is of a high importance for Pulito

The KPI’s to monitor the quality are: Clean (no stain), Neat (good Pressing and ironing) No Oddor, as well as the number of garment rewash processes or complaints from the customer.

In order to communicate in a better manner Pulito’s offer to the new and existing customers, the company uses flyers, billboards, radio commercials and also the outstanding input from the customer data base.

Pulito has an unique approach in order to satisfy its customer, empowering the best employees to handle their garment very well. The company has a garment expert which consumers can consult for free. This way, there is a continuous process of sharing knowledge and experience throughout the company and each production and customer service team improves their performance level. Pulito has excellent reception places, that are clean, neat and cool, free parking for cars and motorcycles, good locations (7 locations in Semarang only) The focus on delivering the best quality is a priority. If a customer not happy with the cleaning and spots are still present, Pulito guarantees the rewash for free.


re you a retail textile cleaner? Or do you represent an industrial laundry? Does your company meet the best practices criteria? Showcase it among the best PTC companies worldwide by joining the GBPA2020. What’s in it for you?

  • Free Publicity for all the participants in the World of PTC (Book 7)
  • Personal exchange with likewise companies around the world for new ideas to new market area’s and business models.
  • The (World) PTC stage is yours! The chance (for the 40 selected finalists) to deliver a presentation in front of the International Jury and the international audience in Frankfurt, Germany on June, 20th, 2020 (during Texcare International 2020).
  • Massive PR which you can use in order to increase the turnover
Massive PR exposure globally for the Global Best Practices Awards 2018 participating companies

The application process doesn’t require any fee and there are 2 ways in which you can apply:

  1. Directly, via CINET Secretariat
  2. Via The National Pre-selection

Applying via CINET Secretariat.

Fill-in the reply form for the GBPAP2020 competition which corresponds to your company’s profile: the reply form for the Retail Textile Cleaning (RTC) companies (download here!) or the reply form for the Industrial Textile Services companies (download here!). Once filled-in, the form will have to be submitted to CINET Secretariat ( until the 1st of March, 2020.

Applying via The National Pre-selections.

Is there any Pre-selection event in your country/region? Keep an eye on the E-news section of the CINET website, get the form, fill it in and join the National Pre-selection in your country! The winners of the National Awards will be automatically nominated for the GBPAP2020 Final in Frankfurt and invited to come over to pitch their company!

Note: All the nominees from National Preselections are automatically submitted for the Global Awards Program, entering in the first selection of the International GBPA2020 Jury.

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