WOPCOM Blog: Heimtextil 2019: New concept well received, by Geert Böttger

From 8 to 11 January, Heimtextil 2019, the largest European exhibition in the field of interior textiles, took place in Frankfurt am Main. There was a restructuring of the trade fair, which also included household textiles and the central hall for our branch, hall 8. Approximately 1,800 exhibitors were “moved” and the result was received positively.

Heimtextil is the first major furnishing fair of the year, and traditionally a barometer of the expectations and composition of the textile furnishing industry. Although economic uncertainties are observed and there is an increasingly clear restructuring in favour of online trading, the mood at Heimtextil was positive, especially among the exhibitors.

The positive feeling is increasingly the case for the textile service industry and its flat-ware suppliers, because the health care market keeps getting bigger and tourism keeps breaking the record of overnight stays. “In general hotels are doing well,” says Peter Beirholm, owner of the well-known service provider Beirholms Vaevarier, “there is great interest in hotel and house-specific solutions.”

The trade fair was a success

The fair reflected its success in its numbers. On the supply side a new record was achieved with 3025 exhibitors, even though some old exhibitors, such as Frottana and Dibella, decided not to exhibit this edition, to get an idea of the new hall concept, before partaking.

There was a slight decrease in the number of visitors. 67500 visitors in 2019 compared to 68584 in 2018. The reason for this could be the difficult travel conditions in southern Germany as a result of the winter weather.


The fair usually has a ground-breaking function, when it comes to trends, because like no other fair it illustrates the interior context of all product groups. In this year’s theme “Toward Utopia”, the trends were derived from current social trends and design trends.

Toward Utopia (Image: Messe Frankfurt / Pietro Sutera)

In addition, a number of extra trend themes were highlighted with specific special shows, lectures and thematic tours. Heimtextil is so rich in inspiration that it perfectly fulfils the informative function of a trade fair.

So, what was new? Where lies the focus?
Heimtextil visualized the subject of sleep as an unfolding lifestyle trend. Restful sleep is one of the most important building blocks for long-term physical and mental well-being. At Heimtextil, a series of new products and aspects emerged that help people sensitize and analyse their sleep patterns and promote good sleep.

Focus on hotel furnishings

The fair presented solutions for textile furnishing – individual, durable and functional – from textile with acoustic function or special wear resistance to modular carpets, sun protection or innovative wall coverings. During a themed tour with hotel hostesses, a number of suppliers of bed and bath linen were highlighted.

Focus on sustainability

Numerous exhibitors presented solutions, for example in the recycling of PET bottles and ocean plastics, as well as in the use of certified natural materials. Halls 10, 11 and 12 for suppliers of flat goods were well attended during the exhibition days and offered a series of interesting trends and innovations.

Examples of innovations introduced at Heimtextil

  • Floringo’s Loungeline, for relaxation and wellness areas or the swimming pool. Their bathrobe range has been expanded with a version with 250 gr/m².
  • Modular system by Beirholm, fibre mixtures equipped with EU Ecolabel, flexible in terms of ecological qualities.
  • Setex has put the focus on sustainability and presented the Setex Greenline, a variety of mattress protection products which are certified according to different standards (GOTS, GRS, Made in Green).
  • Benevit van Clewe’s hotel collection now includes 100% cotton jersey products with a PU foil, which meets the increased demand from hotels for hygienic products.
  • Advansa introduced an easy-care microfibre that can be washed and dried just like a normal filler fibre. In general, microfibers require a very long drying process. The new easy-care type microfibre (1,1dtx) absorbs less water thanks to a modified, siliconized finish with hydrophobic properties.

There were enough bathroom textiles to be seen (Image: Messe Frankfurt / Jean-Luc Valentin)

The next Heimtextil in Frankfurt am Main – the 50th edition – takes place from Tuesday the 7th until Friday the 10th of January 2020.

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